Forum of Insight

Buy tickets 490 €

UPDATE is a forum for decision-makers, who are leading their organisation to success now and in the future.


UPDATE is an event positively bubbling over with meaningful encounters and serves as a forge for new ideas. These pioneers in their respective fields will closely examine success, career development and the workplace, setting a course for revelation, inspiration and motivation. The event inspires participants to do everything with passion and find solutions that pave the way for the future, building confidence in your own abilities and encouraging you to truly engage with people. People, encounters, events and the revelation of their true influence are the main focus.

We will be hosting some of the world's top speakers, who are rarely seen in Finland.

Bruno Giussani

Bruno Giussani Keynote Speaker

Bruno Giussani is a curator of ideas and the European director of TED, the nonprofit organization behind the thousands of TED/TEDx conferences taking place all over the world and the popular online TEDTalks. He joined TED in 2005 and is a member of the organization’s senior team. “Wired” magazine considers him one of the 100 most influential Europeans in innovation and technology. (

LinkedIn Bruno Giussani

Bruce Oreck


Ambassador Bruce Oreck will be a Keynote Speaker in Update Seminar

Bruce Oreck served as the United States Ambassador to Finland from 2009 until 2015. Prior to his work at the State Department, Oreck practiced law specializing in business and taxation and represented many of the top 100 companies in America. Oreck has been a public speaker for over 20 years – addressing topics as diverse as creativity, envisioning the future, entrepreneurship and marketing. Oreck obtained his Bachelor of Arts from The Johns Hopkins University, his Juris Doctorate from Louisiana State University and his Masters of Law (Taxation) from New York University. Currently Oreck is an Executive in Residence at Aalto University in Helsinki focusing on business and entrepreneurship. He also serves as a member of the Board of Directors of USGBC, the largest and most influential high performance building and urban redesign organization in the world.

More about Bruce Oreck

Hanne Melin


Opportunities at the nexus of technology and commerce

Director Global Public Policy and Head of eBay Inc. Public Policy Lab EMEA

Hanne Melin leads eBay's Policy Lab in EMEA area. Her work explores how the digital transformation opens up global trade to micro enterprises and individuals changing our expectations. A lawyer at training, Melin develops strategy and vision for public policy to enable a more inclusive and participatory future.

Arun Sundararajan

Arun Sundararajan Keynote speaker

Sharing economy creates the future.

An expert in the economic and social impact of digital technologies, this top speaker and sharing economy guru has received numerous international awards for his academic work. A professor at New York University and award-winning researcher, who takes a fresh look at encounters on the market.

• What is the sharing economy? ”Uber and AirBnB have provided everyone in familiar fields with an example of how things can be shared online. If we can share our homes and our cars, why couldn't we also share our summer cottages, boats, offices, fields, forests, production facilities, software and labour?" Petri Parvinen, Professor (PhD), Aalto University School of Business

• Forbes: Richest Self-Made Americans Under 40 Watch the video!

Tuija Seipell


What if?

Aiming high creates success – in customer experience, events, and life.

Tuija Seipell is a business advisor, keynote speaker and writer. She was born in Finland but has lived and worked in North America for the past 33 years, the last 26 of them in Vancouver, British Columbia, Canada. Known as a passionate and inspiring speaker and workshop leader not afraid to talk about or express emotions, she has spoken to audiences as large as 5,000, led workshops with groups as small as 10 – and everything in between.

Her topics include customer experience, retail, travel & hospitality, design, creativity, motivation, emotions and hope. Her clients include diverse global and multinational organizations, such as Harley Davidson, Nike and Europarc, as well as cities and other governmental entities, but also medium-size and smaller organizations around the world. For the past nine years, she has been the senior writer of The Cool Hunter, the world’s oldest design and pop culture blog followed by more than 2.5 million readers each month. She is the world’s most widely read Finnish blogger.


Milad Mohammadi

Milad Mohammadi Keynote speaker

Differences are the biggest opportunity.

A trailblazer for the future who challenges audiences to contemplate the building blocks of a sustainable society and, using his own example, makes a convincing case that the biggest opportunities can be found in differences. One of Sweden's most brilliant speakers. The son of an Iranian immigrant family, Milad became Sweden's youngest lawyer and political scientist.



Swedish Milad Mohammed has been able to turn being different into a great career. Inspired by his social studies teacher at the age of 16, he decided to become exemplary when he grows up. After graduating high school, he was admitted to law school, and later ended up carrying out two academic degrees. Today, he is one of Sweden’s most popular speakers specializing in education and integration. He is a role model for young students and his calling is to promote equal opportunities for everyone when it comes to education. His latest project is to open a new junior high school in Sweden in fall 2016. The new school's objectives are consistent with the changes education is undergoing globally, and his strategy to undertake project based learning in an environment that assesses individual capabilities simultaneously with collaboration initiatives. 


Milad Mohammed in a nutshell

Master of Laws, Bachelor of Political Science

Born in Iraq in the 1990’s

Moved to Sweden at the age of two

Selected in 2014 as Sweden's Best Public Speaker


Ville Tolvanen


Sharing is Caring


Ville Tolvanen has been listed several times amongst the TOP 100 CMO’s by Forbes. The founder of Digitalist Network thinks that Sharing economy is about collaborative learning and that sharing is actually caring.

Who is Ville Tolvanen? 

"#V" as he often signs out, is a digitalist, Speaker & Founding Father of the Digitalist Network. His ablity to see possibilites in doing more with less is unique. He truly can see the big picture and inspire others to renew and build solid and effective brands in today's world.

Ville helps companies and individuals to see the possibilites in the digital era, advising to use the web and the social media in every day business. Ville is a great example leading the way with his own example.

Marco Acerbi


Who is Marco? After a multidisciplinary live performing career, Marco Acerbi started in the 90’s to direct and produce shows for the event industry. He brings worldwide together with artist Erika Lemay what they call Physical Poetry, last year he received 2 awards at Italian Best Event Awards and he was Local Coordinator for Cirque du Soleil production at Milano Expo2015.

Why live communication and experience? In a world running fast with New Technology and Digital Lifestyle developments it becomes very important for people to gather and have real human experiences to share.

M&C International Event with Show Produced and Directed by Marco Acerbi


Blanca Juti


Blanca Juti is an ex-diplomat, anthropologist, marketer, brand builder and author. She has worked in every continent in the planet in a variety of fields, the common denominator of which is understanding people and their needs. She has had the pleasure to work in the game changing technologies (mobile telephony, internet, gaming and social media) that have shrunk the world and made it one and believes, deeply, that the best time ever to do time changing innovation is now.

In 2014 Fortune named Blanca one of the 10 most influential women in gaming. Blanca is advisor to Playmob, a UK startup linking gaming with social causes and serves in the board of MTV Finland.

LinkedIn Blanca Juti

Huffington Post: Blanca Juti

Laura Schwartz

Laura Schwartz Emcee

Laura Schwartz can best be described by the fact that she began her professional career by serving as a volunteer at the White House during the Clinton Administration, rising through the ranks to become the White House Director of Events in just a few years.

Today, Schwartz travels the world, spreading the gospel of networking and promoting her book, Eat, Drink & Succeed. She is renowned as an outstanding presenter, whose warm nature and excellent social skills inspire admiration and trust. Schwartz is also an experienced television commentator, whose opinion on matters involving politics, leadership and popular culture is highly sought after.

Reuben Kaye

Reuben Kaye emcee

Reuben Kaye has an ability to charm an audience into complete and utter submission with his incredible sharp observations and intelligent humor. Kaye knows how to turn a phrase from hysteria to tragedy, from laughter to tears, which has earned him rave reviews and much praise throughout the world. Reuben is a shining entertainer, multitalented artist, in demand emcee, public speaker and performance coach.


André Noël Chaker

André Noël Chaker Emcee

Writer, attorney, business executive consultant, Speaker of the Year 2012, singer, business anthropologist, Finland fan, etc. Canadian-born André Noël Chaker has a few feathers in his cap. Resident in Finland for the past 20 years, Chaker is known not only for his professional achievements, but also his infectiously positive attitude, verbal artistry and keen observations.

Chaker's charisma really enchants his audiences, regardless of gender or profession. His second book, Santa's Dream, deals with achieving goals and the challenges of entrepreneurship in the unmistakable Chaker style: with a playful twinkle in the eye, but getting straight to the point. André Noël Chaker is a living example of an Oscar Wilde quote: "Be yourself; everyone else is already taken."